Whitbread’s Training Challenges
After a period of significant growth and expansion, Whitbread required a training strategy focused on improving the intercultural skills of its teams. The business had expanded to new markets as diverse as Asia and Eastern Europe and to make this expansion a success they had to upskill their employees. Whitbread needed to train their employees about the specific cultures of these new markets and develop cross-cultural communication skills so that they could develop effective relationships with suppliers and customers in these new regions.
Training Objectives
The training programmes were designed to:
- Raise awareness of how culture impacts international business
- Understand the key drivers of intercultural miscommunication
- Gain an insight into cultural frameworks and their application in a business environment
- Highlight the differences in international communication styles across Costa regions
- Develop global business communication styles and competencies for working internationally
Whitbread
Developing New International Markets
Challenges
The key challenges were:
- Creating high-level programs relevant for middle manager to senior directors with varying degrees of international experience
- Creating a suite of solutions to match individual needs and objectives
- Providing the appropriate balance between general intercultural skills and knowledge of specific target cultures
- Developing relevant practical scenarios and exercises to enable senior leaders to adapt their global mindset and bring about change from the top down