08 April 2019

The Power of Video Learning Content in Corporate Training

Learner Engagement / Video-based learning
video learning



Learnlight’s Head of Learning, Sylvia Johnson was interviewed by video production company Blue Juice on the topic of how to engage learners with video learning.

Sylvia shared her insights on how HR and L&D can incorporate video learning into their corporate training strategy to meet the needs of today’s impatient, overwhelmed and distracted employees.

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Interview Transcript

Learnlight is an EdTech company that offers a comprehensive range of training and consultancy solutions that empowers Talent to excel in a complex and demanding business world. Our solutions include global language training programs, specialized language courses, professional soft skills workshops, intercultural training and competency assessment tools.

Video-based learning is rapidly gathering momentum to become the linchpin of corporate training programs. Now there are multiple studies supporting the theory that learners are likely to remember significantly more from video content than purely textual content.

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Videos are a fundamental learning tool for an enriched eLearning experience. The multi-sensory nature of video appeals to learners of all diverse abilities. All video content should use a blend of learning styles to meet the needs of all sorts of learners.

Now, learners respond best to multi-modal flipped classroom blended training, where the use of video is an important component in the learning process and knowledge transfer is best achieved using short, micro-videos to disseminate knowledge. Now, micro videos – short 2 to 3 minutes with an enthusiastic expert presenter using their voice to maximize engagement and awaken passion for their subject can be combined with simple text on screen to make extremely effective learning tools.

Narrative, storytelling based around authentic workplace scenarios is particularly effective with soft skills and language training.

Now, videos should provoke learners to consider what they are going to learn, why they need it and how they are going to apply it in their work. So, video-based learning can incorporate asking key questions at the appropriate moment that reflect real-life scenarios. Now it is true that every learner has their own tricks for ensuring that new knowledge is transferred from their short term to their long-term memory.

Video-based learning supports this process by allowing the learner to consume the learning at their own pace. Learners can and should come back to the video after set periods of time to reinforce their newly acquired knowledge.

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