English Language Competency: A Strategic Priority
English language competency is considered a corporate priority for Hyundai Motor Spain. As a Korean-based multinational organization with operations throughout the world, English is the company’s official corporate language. With interactions ranging from meetings with Korean colleagues to internal emails, English is the natural communication language. It is therefore key for all employees to possess a level of fluency in English.
The traditional face-to-face training program that had been in place for many years had proved to be unsatisfactory with low levels of engagement and demotivated employees. After a thorough internal review, Hyundai’s Human Resources team decided that a new approach was needed.
Learnlight was selected and charged with designing a new language training program with the following objectives:
1. Increase learner engagement
2. Improve English language competency
3. Provide a more flexible training program
4. Deliver an innovative learning approach
5. Demonstrate measurable return on investment
Digital Transformation of Language Learning
A new approach to language learning
A corporate language training program must meet the strategic needs of the organization as well as the individual needs of each employee. It is not uncommon for companies to waste money needlessly on new learning initiatives without firmly establishing learning objectives and measurable outcomes.
This was the challenge facing Hyundai when they decided to transform their training programs.
“The previous training program was exclusively face-to-face, “but people weren’t learning”, commented Sonia Jadraque, HR Manager of Hyundai Motor Spain.”
The face-to-face sessions followed a traditional learning methodology. Hyundai employees felt demotivated as they were not improving their language skills nor achieving the desired learning outcomes.
Hyundai is renowned for its commitment to innovation and its state-of-the-art automotive technology. It equally looks to its training programs, regardless of discipline, to be equally as innovative, showcasing the latest trends and thinking in corporate learning.
The selection of Learnlight as its new language learning partner allowed Hyundai to digitally transform its language learning offering and deploy a blended virtual training program. Hyundai’s HR team recognized that a change of this magnitude would naturally meet with some resistance and looked to Learnlight to help them navigate through these choppy transformation waters.